Archive for November, 2007

Christmas Gifts and Shopping at Next Clothes

Thursday, November 1st, 2007

Well there’s so much going on in the world of Clothes Shopping I was torn on what to blog to you all about today! On the one hand there’s plenty of slaes on down the High Street ( ok, just quickly, River Island and TopShop are the best - i’ll blog more, but in the meantime get down there!! )

However, whats really caught my eye is the Next website ( www.next.co.uk ) and their obvious slant towards Christmas shopping. Now I have long been both an advocate and a critic of Next in terms of clothes shopping for differing reasons. On the one hand, I find their stores uninspiring and guilty of being too safe, but the clothes ranges have managed to keep up with the times, and their quality is undisputed. So what they have done with the website, in my opinion, is perfect.

Its good looking, easy to navigate, maintains the Next brand, and is a “must add to favourites” for anyone looking to do any clothes shopping online. It basically just replicates the Directory, but is laid out in such a way that it is easy to shop.

So on my daily trawl of the clothes shopping sites ( oh what a job! ) i was intrigued by the Christmas gift section being promoted on the homepage of www.next.co.uk - always one to take inspiration I clicked through. I was not disappointed!

What immediately hits you is that Next are so much more than just clothing - they do everything ( well, not everything - but everything I need!! ) - home furnishings, flowers, chocolates and wine!! Heaven! They have even introduced a gift finder called Santa’s Helper! Needless to say, ontop of the compulsory ( to me anyway ) clothes shopping, i have now also purchased Christmas presents for several nearest and dearest. All of which I would probably not have thought to go into the high street incarnation of Next for! So a big thumbs up for the Next online store and Christmas here I come!

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