So its been updated for a while, but whats everyones opinion of the new Next logo? Just in case you haven’t seen it - check it out below :

So all they’ve really done is rounded off some edges and switched to a lower case text - big deal? Will actually, I think it is - as one of the premium and dominant forces on the UK Highstreet for the last 20 years, Next has built itself an unassailable reputation as a safe and quality clothing supplier for a variety of ages and occasions. So did they really need to come up with a brand new logo with a whole new identity? No.

Well, my dear clothes shop fans, why change it at all? Now this i do understand - the old logo was very nineties - perhaps even 80’s ( i can’t remember much from that era ), it was in big black capitals, and may have even been a little aggressive! This new one is far more friendlier - and I concede it does look a little cool!

Ok, all of this is a long way round asking - who’s got your favourite logo and whose do you hate ( and why!! )

Write again soon,

The Clothes Shop Crew

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This entry was posted on Monday, December 10th, 2007 at 2:05 pm and is filed under Clothes-Shop.net, Next. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.